Terms and Conditions
THIS AFFILIATE AGREEMENT (the "Agreement"), together with any amendments, are entered into by and between mrge BC
Advertising Inc. dba Affbuild ("Affbuild"), and the applying Party submitting the Application For Affiliate
Status (the "Affiliate"), also referred to herein jointly as the Parties ("Parties", each a "Party"). This
Affiliate Agreement supplements all other Campaign Terms subsequently agreed to by the Affiliate.
WHEREAS, Affbuild and Affiliate desire to provide for the terms and conditions of this Affiliate Agreement as
more specifically set forth herein;
THEREFORE, the Parties agree to be legally bound as follows:
1. Definitions.
- "Opt-in" or "Opted-in" means that the consumer has made an active, affirmative choice to receive Ads from the
Affiliate.
- "User" means any person using the Internet.
- "Action" means a User's completion of an action (such as a click, sale, lead, or call) defined by the
Advertiser or Affbuild
- "Network" means the advertising Network operated by Affbuild, which is made up of Affiliates and Advertisers.
- "Advertiser" means the advertiser, Advertiser or advertising agency providing advertisements to Affbuild for
use by the Affiliate.
- "Ad" means the advertisement in the form of graphics and/or text supplied to Affbuild for inclusion in the
Affbuild Network and to be made available for Affiliate use.
- "Spam" means unsolicited bulk email where recipients have not agreed in advance to receive Ads.
- "Campaign Terms" means the specific guidelines for each Advertiser campaign as listed in the Affbuild Network.
- “Applicable Privacy Laws” all applicable laws, statutes, and regulations (“Laws”) designed to protect the
privacy and data rights of individuals, and any legislation or regulations adopted to implement, amend, or
replace such Laws, including the European Union General Data Protection Regulation ("GDPR"), the European Union
Directive on Privacy and Electronic Communications (the ePrivacy directive) and any local implementing laws;
Canada’s Personal Information Protection and electronic Documents Act (“PIPEDA”) and any provincial legislation
for which an exempting order has been granted; and Section 5 of the Federal Trade Commission Act and state laws
prohibiting unfair or deceptive acts or practices, the Children’s Online Privacy Protection Act, the California
Consumer Privacy Act of 2018, the Colorado Privacy Act, and similar comprehensive consumer privacy Laws.
2. Amendments.
- From time to time, Affbuild may amend, replace or supplement the Agreement, including but not limited to
changing Advertiser payouts, by posting an updated Agreement or Campaign Terms on the Affbuild website, and
it shall be deemed effective immediately unless otherwise noted, and Affiliate will be deemed to have
consented to, and agreed to be bound by, the updated Agreement or Campaign Terms. It is the responsibility
of the Affiliate to read and keep up to date with the Agreement and Campaign Terms with or without notice of
change from Affbuild.
3. Affiliate Requirements.
- Affiliate is subject to review and may be rejected for any reason, and at any time, by Affbuild.
- Affiliate must submit valid and correct contact information, including but not limited to name, e-mail address,
street address, and telephone number. Affiliate must ensure this information remains up-to-date at all times
within the Affbuild Network. Affiliate must accurately, clearly and completely describe all promotional methods
in their descriptions and provide additional information when necessary.
- Affiliate websites must not be associated with or contain any illegal activity, or pornographic, obscene,
racist, or hateful content, or deceptive advertising, piracy, libelous or defamatory statements.
- Affiliate websites must not contain any mechanisms that could be downloaded on to a User's computer without the
User's explicit knowledge and consent.
- In its sole discretion, if at any time Affbuild deems the Affiliate's website or advertising activities are
contrary to the terms set out in the Agreement, the Affiliate shall be terminated from the Network and shall
forfeit any and all commissions and earnings.
4.Affiliate Rules.
- Failure to adhere to the following rules is a violation of the Agreement and will result in immediate
termination of the Affiliate from the Affbuild Network with forfeiture of all monies due to Affiliate.
- Affiliate must not load Advertiser's website within a frameset or iframe unless prior written approval is
obtained from Affbuild.
- Affiliate must not modify the Ads supplied by Affbuild in any way unless prior written approval is obtained
from Affbuild.
- Affiliate must indicate whether he uses incentive traffic, and only offer incentives to Users to respond to Ads
with permission from Affbuild and the Advertiser as indicated on the Network and Campaign Terms, or in writing.
Affbuild reserves the right to define the term incentive.
- Affiliate must not make misleading or disparaging statements, oral or written, about any Ad, Advertiser or
Affbuild.
- Affiliate must agree to receive periodic communications from Affbuild. This communication could be in the form
of e-mail, instant message, postal mail, telephone or fax.
- Affiliate must not display any Ad in third Party newsgroups, social Networks, message boards, blogs, link
farms, counters, chatrooms or guestbooks without the consent of such third-Party entity.
- Affiliate must comply with all Campaign Terms as outlined in Ads.
- Affiliates must not use SMS/text messages to deliver Ads to Users.
- Affiliate must not generate any Actions in bad faith or through fraudulent mechanisms. This includes, but is
not limited to, generating own Actions using manual or automated processes, misrepresenting product or service
offered by Advertisers, deceiving Users into obtaining product or service offered by Advertisers, and
encouraging or educating Surfers to cancel any product purchase or service provided by Advertisers.
- Affiliate must not share, lend, lease, sell or transfer their account to any third Party unless prior written
approval is obtained from Affbuild.
- Any Affiliate engaged in the distribution of Ads via email must comply with all of the following rules:
- Affiliate must distribute Ads only to those recipients who have Opted-in to receive such email from the
Affiliate. Affbuild prohibits the use of Spam. Any use of Spam whatsoever by Affiliate will result in the
forfeiture of Affiliate's entire commission for all campaigns, and the termination of the Affiliate's account.
Affiliate will also be held liable for any and all damages resulting from a violation of this provision
including reasonable court costs.
- If requested by Affbuild, Affiliate must be able within 24 hours of such request, to supply the name, date,
time, IP address and URL where the User gave permission to the Affiliate to receive such Ads through e-mail.
- Affiliate must ensure each email recipient is provided with a valid opt-out mechanism within each email
delivered in order for the recipients to "opt-out" of future mailings from Affiliate.
- Affiliate must not use the Advertiser or Affbuild name (including any abbreviation thereof) in the originating
email address line ("From" line) or subject line of any email transmission, unless specific permission is given
otherwise.
- Affiliate must not use falsified sender information or falsified IP Addresses.
- Affiliate must use only pre-approved Advertiser subject lines and from lines as set out in Campaign Terms.
- Affiliate must use only legitimate routing information.
- Affiliate must use their own tracking links that redirect to the tracking links supplied by Affbuild.
- Affiliate must have a proper privacy policy on their website that includes a link to Affbuild’s privacy policy
to the extent Affiliate communicates any personal information with Affbuild. Affiliates’ privacy policy must be
in compliance with all Applicable Privacy Laws, guidelines, rules and regulations and shall warrant that email
campaigns are conducted in accordance with that privacy policy, and in accordance with any Applicable Privacy
Laws.
- Affiliate must ensure each email contains Advertiser's unsubscribe mechanism as set out in Campaign Terms.
- Affiliate must not send email to any email address or domain contained in an Advertiser's suppression list as
set out in Campaign Terms.
- Affiliate must ensure each email clearly contains the Affiliate's physical address, which cannot be a PO BOX.
- Affiliate must comply with all campaign instructions from Affbuild and Advertiser as set out in Campaign Terms.
- Affiliate must be compliant with all relevant laws, including but not limited to the Controlling the Assault of
Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 15 U.S.C. ch. 103 and an Act to promote the
efficiency and adaptability of the Canadian economy by regulating certain activities that discourage reliance on
electronic means of carrying out commercial activities, and to amend the Canadian Radio-television and
Telecommunications Commission Act, the Competition Act, the Personal Information Protection and Electronic
Documents Act and the Telecommunications Act S.C. 2010, c. 23 (CASL).
- If Affiliate has not logged into their account for six (6) consecutive months, it will be moved to an inactive
status. If this inactivity continues for nine (9) months, Affbuild reserves the right to terminate the account
for inactivity and debit any remaining balance that is held in the Affiliate account.
- If Affiliate (i) operates from a jurisdiction subject to Applicable Privacy Laws; (ii) markets to or targets
individuals in a jurisdiction subject to Applicable Privacy Laws; or (iii) collects or otherwise processes any
personal information from users in a jurisdiction subject to Applicable Privacy Laws, then Affiliate hereby
represents, warrants, covenants and agrees that Affiliate will (a) comply with Applicable Privacy Laws; (b)
inform end users in a prominent manner of their rights under Applicable Privacy Laws and that Affiliate uses
tracking devices and cookies for advertising purposes, including Interest-Based Advertising; and (c) obtain all
required end user consents to place tracking devices, such as cookies (including those enabled by Affbuild at
Affiliate’s request on Affiliate’s behalf) on such end users' computers and internet enabled devices and provide
information regarding the removal of such tracking devices.
5. If Affiliate determines that Applicable Privacy Laws do not apply to them, then Affiliate shall provide
Affbuild with its analysis concluding the same or, provide detailed information regarding the specific steps
Affiliate takes to ensure that individuals located in jurisdictions subject to Applicable Privacy Laws do not
visit Affiliates’ Site via our services and technology.
6. Advertising Services and Warranties.
- Provided that Affiliate complies with all provisions of this Agreement and Campaign Terms, Affbuild hereby
grants to Affiliate a non-exclusive, limited, revocable license to market, display, perform, copy, transmit, and
promote the Ad in connection with its obligations hereunder; and market display, perform, copy, transmit, and
promote the Ad to third Parties in connection with its obligations hereunder. Affiliate's use of Ads or
copyrighted materials in violation of this Agreement is strictly forbidden and will result in this limited
license being immediately withdrawn and may further result in the termination of the Affiliate's account and
being held liable under applicable law.
- Affbuild sole obligation to the Affiliate under this Agreement with respect to Ads shall be to provide such Ads
for use in their advertising efforts. The advertising services provided by Affbuild are provided "as is".
Affbuild makes no warranties, guaranties, promises, or estimates, expressed or implied, oral, written or
otherwise except as specifically set forth herein, AND does not guarantee, including but not limited to,
demographic profiling of Users, click to Action conversion rates, response rates or conversion rates from Action
to sale.
- No additional warranties are provided.
7. Commission Earnings and Payments.
- Affbuild shall send Affiliate's commission payment approximately fifteen (15) days from the last business day
of each month in which earnings are accrued if the amount due to Affiliate exceeds either one hundred (50)
dollars USD or the minimum payment amount requested by the Affiliate, whichever is higher. Payment thresholds
may vary based payment type chosen by Affiliate. Policies regarding payment type thresholds can change without
notice to Affiliate. Commissions will only be earned on Actions reported by the Advertiser, and only after
Affbuild receives full payment from the Advertiser. Affbuild is under no obligation to pay Affiliates for
Actions which are not paid by the Advertiser.
- Affbuild shall increase the payment frequency for Affiliate to weekly, provided Affiliate has received one
previous payment from Affbuild and is setup to receive payments electronically. All other conditions and
restrictions for payment as outlined in item 6.1 remain in force for weekly payments. Affbuild in its sole
discretion may disqualify any Affiliate from being eligible for weekly payments.
- In the event of non-payment by an Advertiser, and If Affbuild elects in its own discretion not to make payment
to Affiliate, an Affiliate's recourse for any earned commissions not paid shall be to make a claim against the
relevant Advertiser(s), and Affbuild disclaims any and all liability for such payment.
- Affbuild or the Advertiser may reverse any Action generated by the Affiliate. Circumstances for Action
reversals include but are not limited to duplicate Actions, fraudulently generated Actions, non-payment,
Affiliate's failure to comply with the Agreement, invalid or incomplete data, or product returns. Reversals may
be applied at any time, including for Actions during a period where payment has already been issued to the
Affiliate.
- In the event reversals are applied to Actions for which an Affiliate has already been paid, Affiliate is
required to return payment for these Actions to Affbuild.
8. Referral Program.
- Affiliate shall earn a 10% referral fee on the commission payments made to any other new Affiliates
(excluding bonuses, rewards, additional payouts, Affiliate earnings where the Affiliate is an advertising
Network, and referral income) who have been referred to Affbuild using the specified link code. Affiliate
shall earn this fee on the commission payments of a referred Affiliate for a period of six (6) months after
the referred Affiliate joins the Affbuild Network. Secondary accounts held by Affiliate are excluded from
the referral program. Affbuild reserves the right to terminate an Affiliate referral program, in whole or in
part, at any time for any reason, including but not limited to, fraud, questionable activity or breach of
the terms set out in the Agreement or Campaign Terms.
9. Representations and Warranties.
- Each Party represents and warrants they have full corporate right, power, and authority to enter into this
Agreement, to grant the rights and licenses granted and to perform the acts required of it.
- Each Party acknowledges that the other Party makes no representations, warranties, or agreements related to
the subject matter hereof that are not expressly provided for in this Agreement.
10. Non-Circumvention.
- Affiliate shall not solicit or recruit, directly or indirectly, any Advertiser that is known to Affiliate to
be an Advertiser of Affbuild, for purposes of offering products or services that are competitive with
Affbuild, nor contact such Advertisers for any purpose, during the term of Affiliate's membership in the
Affbuild Network and for the twelve (12) month period following termination of Affiliate's membership in the
Affbuild Network.
11. Limitation of Liability.
- EXCEPT FOR THE INDEMNIFICATION PROVISIONS AT CLAUSE 12, UNDER NO CIRCUMSTANCES SHALL EITHER PARTY BE LIABLE
TO THE OTHER FOR INDIRECT, INCIDENTAL, PUNITIVE, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES OR COSTS,
DIRECT OR INDIRECT, (EVEN IF SUCH PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), ARISING FROM
AFFILIATE PARTICIPATION IN Affbuild NETWORK. Affbuild SHALL NOT IN ANY EVENT BE LIABLE TO AFFILIATE FOR MORE
THAN THE AMOUNT PAID TO AFFILIATE HEREUNDER. NO ACTION, SUIT OR PROCEEDING SHALL BE BROUGHT AGAINST Affbuild
MORE THAN ONE YEAR AFTER THE DATE OF SERVICE.
- Affiliate agrees not to hold Affbuild or Advertisers liable for any of the consequences of interruption or
service.
12. Indemnification.
- Affiliate hereto agrees to indemnify and hold harmless Affbuild, Advertiser, and each if its agents,
officers, directors and employees against all liability to third Parties resulting from the acts or failure
to act of such indemnifying Party, or any act of its customers or users. Affiliate is solely responsible for
any legal liability arising out of or relating to the Affiliate's website(s), any material to which Users
can link through the Affiliate's website(s) and/or any consumer and/or governmental/regulatory complaint
arising out of any privacy breach, regulatory compliance issue, e-mail campaign or other advertising
campaign conducted by Affiliate, including but not limited to any Spam or fraud complaint and/or any
complaint relating to failure to have proper permission to conduct such campaign to the consumer.
13. Confidentiality.
- Affiliate agrees to refrain from disclosing Affbuild confidential information or the Advertiser's
confidential information (including but not limited to commission rates, conversion rates, email addresses,
fees, identities of Advertisers) to any third-Party without prior written permission from Affbuild.
14. Force Majeure.
- Neither Party shall be deemed in default of this Agreement to the extent that performance of its obligations
or attempts to cure any breach are delayed or prevented by reason of any act of God, fire, natural disaster,
accident, terrorism, riots, acts of government, shortage of materials or supplies, or any other cause beyond
the reasonable control of such Party; provided, that the Party whose performance is affected by any such
event gives the other Party written notice thereof within three (3) business days of such event or
occurrence.
15. Relationship.
- The Parties to the Agreement are independent non-exclusive contractors. Neither Party will have any right,
or authority to enter into any agreement on behalf of, or incur any obligation or liability of, or to
otherwise bind the other Party, nor is either Party an agent, representative, partner, employee, or joint
venture of the other Party.
16. Remedies.
- Affbuild reserves the right to withhold payment and take appropriate legal action to cover its damages
against any Affiliate that violates the terms of this Agreement or breaches the representations and
warranties set forth in this Agreement, or commits fraudulent activity against Affbuild. Except as otherwise
specified, the rights and remedies granted to a Party under the Agreement are cumulative and in addition to,
not in lieu of, any other rights and remedies which the Party may possess at law or in equity.
17. Entire Agreement.
- This Agreement constitutes the entire and only agreement and supersedes any and all prior agreements,
whether written, oral, express, or implied, of the Parties with respect to the transactions set forth
herein.
18. Governing Law.
- The rights and obligations of the Parties under this Agreement shall be governed by and construed under the
laws of the Province of Ontario, Canada.
- The Parties irrevocably submit and attorn to the exclusive jurisdiction of the courts of the Province of
Ontario.
19. Termination.
- This Agreement may be terminated by either Party. This Agreement may be terminated immediately upon notice
for your breach of this Agreement.
- An Advertiser may terminate Affiliate from the Advertiser's program for any or no reason.
- Upon termination of this Agreement, any permissions granted under this Agreement will terminate, and
Affiliate must immediately remove all Ads and link to Advertiser(s).
IN WITNESS WHEREOF, the Parties have caused this Agreement to be duly executed and binding upon Affiliate's
submission and Affbuild acceptance of Affiliate's properly completed Affiliate Network application without need
for further action by Affbuild.